In 2016, Salesforce Research surveyed 7,037 global consumers and business buyers to discover:
• What defines the connected customer?
• What are their unique preferences and expectation of companies?
• How is technology changing the way customers consume information, communicate with companies, and purchase and seek service from brands?
• What can today’s businesses do to stay ahead of changing customer expectations and avoid disruption?
Click the link to see their insights and predictions based upon the results. Points 3 and 5 are our favourites. Enjoy!