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In 2016, Salesforce Research surveyed 7,037 global consumers and business buyers to discover:

• What defines the connected customer?

• What are their unique preferences and expectation of companies?

• How is technology changing the way customers consume information, communicate with companies, and purchase and seek service from brands?

• What can today’s businesses do to stay ahead of changing customer expectations and avoid disruption?

Click the link to see their insights and predictions based upon the results.  Points 3 and 5 are our favourites.  Enjoy!

sf-research-state-of-the-connected-customer

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